Client Overview
H&E Equipment Services is a leading equipment rental company providing construction and industrial equipment to clients across the United States.
With a strong focus on customer satisfaction, they sought to transform their digital tools to enhance customer experiences and streamline internal processes.
The Challenge
H&E wanted a complete redesign of their digital platforms to improve efficiency, user satisfaction, and operational workflows.
The main focus was on their customer-facing mobile and web apps, as well as an internal application that handled contracts, vehicle tracking, and rental management.
They needed a seamless and intuitive interface for both customers and internal teams to manage equipment rentals, tracking, and contract workflows effectively.
Our Approach
- User-Centered Redesign
We took a user-centered approach, conducting extensive research to understand the pain points of both customers and H&E's internal staff. By involving stakeholders at every stage, we were able to ensure that the redesigned applications met the specific needs of all users. - Mobile & Web Application Revamp
For the customer-facing mobile and web apps, we redesigned the entire user experience to simplify equipment rental processes. We focused on creating a cohesive, intuitive interface that allowed customers to easily browse, rent, and manage equipment. This included advanced vehicle tracking features, transparent rental timelines, and enhanced communication channels. - Internal App Transformation
We revamped H&E's internal application for managing contracts, vehicle tracking, and rentals. Our goal was to make it easier for H&E's employees to track inventory, manage contract lifecycles, and provide better support to customers. We introduced a more efficient workflow system, enhanced data visualization tools, and integrated a comprehensive dashboard that provided real-time insights into rental activity. - Agile Design and Development
Leveraging agile methodologies, we conducted design sprints and iterative testing to ensure that the applications evolved in line with user feedback. Our design and development teams collaborated closely to provide seamless integration across all platforms, ensuring consistent experiences for both customers and staff.
The Result
Our partnership with H&E resulted in
- Enhanced Customer Experience
Customers now benefit from an intuitive mobile and web experience, making it easier to browse equipment, sign contracts, and track rentals. This has led to increased customer satisfaction and a higher engagement rate. - Improved Operational Efficiency
The redesigned internal application has significantly streamlined contract management, vehicle tracking, and overall rental operations. Employees can now manage workflows more effectively, which has reduced administrative tasks and improved service quality. - Integrated Tracking and Management
Advanced tracking features now provide both customers and internal staff with real-time data, improving the visibility of equipment availability, locations, and contract statuses.
Key Achievements
- Simplified Equipment Rental Process
Enabled customers to complete rentals quickly, with a transparent view of availability and timelines. - Streamlined Internal Operations
Enhanced employee efficiency with better contract lifecycle management and integrated dashboards. - Improved Customer Engagement
A more intuitive digital experience resulted in a notable increase in customer satisfaction and positive feedback.
Continued Partnership
We continue to support H&E in their mission to provide outstanding equipment rental services, offering ongoing development and strategic improvements to further enhance their digital presence and operational capabilities.
UX DESIGN & ENGINEERING TO THE NEXT LEVEL
